Compliance may not be the most exciting part of building an online business, but it deserves attention before you publish a promotion or launch an advert. The wording in your ad, the claims on your page, the way you disclose an affiliate link and the emails you send all affect the experience you create for your audience.
You do not need to memorise every rule before you begin. You do need to know where to check the current requirements, make honest claims and review the full journey from the first post or advert to the page and any follow-up.
This guide focuses on practical points for beginners in the UK. It is general information, not legal advice. Rules can differ by location, platform and type of promotion, so check the latest official guidance for your situation. (more…)