You find a product with an impressive commission. The sales page looks polished, the promotional emails are ready, and it sounds like something you could start promoting today.
But there is a question worth asking before you copy that affiliate link:
Why would the people you want to reach actually need this?
It is easy to get caught up in what a sale could earn you. It takes a little more thought to work out whether the product deserves your recommendation.
For me, that is where choosing an affiliate offer should begin. You need something useful to recommend, a clear reason for recommending it, and a good understanding of who it will help.
