One of the strange things about building an online business is that creating content sounds easy until you actually sit down to do it.
You know you should probably be posting more.
More useful Facebook posts. More emails. More blog content. More videos. More conversations with the people you are trying to reach.
Then you open a blank page and everything suddenly becomes harder. (more…)
Have you ever spent an entire day working on your online business, only to wake up the next morning feeling as though you have to start all over again?
You wrote a post, answered a few questions, watched some training and checked your statistics. You were busy. But what did you create that could still help someone next week?
That question gets to the heart of building digital assets.
You do not have to build a huge website or create a complicated course. Start with one useful piece of work you can publish, reuse or improve—something that gives your effort a life beyond today.
Have you ever written a post, read it back and thought, “I would never actually say that”?
Perhaps you borrowed the style of a successful marketer. Perhaps a template gave you the wording. Or perhaps you felt you needed to sound more impressive before anyone would take you seriously.
It’s easy to do. When you’re starting an online business, other people’s confidence can make your own approach feel inadequate. (more…)