MarkGossage

Tag: email list building

  • More Traffic Won’t Fix a Weak Landing Page: Why Better Conversion Should Come First

    More Traffic Won’t Fix a Weak Landing Page: Why Better Conversion Should Come First

    More Traffic or a Better Landing Page? Fix This First

    There is an expensive mistake people make in online business without even realising they are making it.

    They assume the answer to poor results is more traffic.

    More visitors.

    More clicks.

    More ads.

    More posts.

    More money spent trying to get people onto the website.

    But if the page those people land on is confusing, weak, cluttered or badly matched to what they expected to see, more traffic can simply mean more people leaving faster.

    That is the part that hurts.

    You can work harder, spend more and still end up with very little to show for it.

    The problem may not be your traffic at all.

    It may be the page receiving it.

    (more…)

  • Are Email Ad Swaps Still Worth It? Benefits, Risks and a Practical Checklist

    Are Email Ad Swaps Still Worth It? Benefits, Risks and a Practical Checklist

    What to Check Before You Agree

    An email ad swap sounds straightforward: two marketers recommend each other’s offer to their own email subscribers. It can introduce a useful resource to a new audience, but it can also waste a send, disappoint readers or damage trust if the audiences, permissions or offers do not line up.

    The important question is not simply, “How big is the other person’s list?” Ask instead: Would their subscribers reasonably expect this recommendation, is the offer genuinely relevant, and can we tell whether the promotion helped?

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  • How to Review Your Online Business Funnel One Step at a Time

    How to Review Your Online Business Funnel One Step at a Time

    When an online business isn’t getting the response you hoped for, it’s tempting to change everything or look for more traffic.

    But the problem might be further along the journey. People may be visiting your page without signing up, joining your email list without clicking, or clicking through without finding an offer that suits them.

    A simple way to investigate is to look at each step separately. (more…)

  • Website or Funnel? How to Help Visitors Take the Next Step

    Website or Funnel? How to Help Visitors Take the Next Step

    You finally get your website looking respectable.

    The colours match. The images fit. The pages are written. After all those frustrating evenings, you have something you feel comfortable showing people.

    Then you wait.

    A few visitors arrive. Perhaps someone likes a post. But the enquiries, subscribers or sales you hoped for don’t follow.

    And a familiar worry returns:

    “Have I spent all this time building something that nobody is going to use?”

    (more…)