MarkGossage

Tag: email marketing

  • Build an Affiliate Marketing Business Around Assets You Control

    Build an Affiliate Marketing Business Around Assets You Control

    Affiliate marketing can be a useful way to earn commissions by connecting people with products that fit their needs. But if all you have is an affiliate link and a social media account, much of your business depends on decisions made by other companies.

    Offers can change. Commission terms can be revised. A platform can alter how it distributes content. You cannot control those decisions, but you can build useful business assets that give you more options and a stronger way to serve your audience.

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  • Online Marketing Compliance for Beginners: Check the Whole Journey

    Online Marketing Compliance for Beginners: Check the Whole Journey

    Compliance may not be the most exciting part of building an online business, but it deserves attention before you publish a promotion or launch an advert. The wording in your ad, the claims on your page, the way you disclose an affiliate link and the emails you send all affect the experience you create for your audience.

    You do not need to memorise every rule before you begin. You do need to know where to check the current requirements, make honest claims and review the full journey from the first post or advert to the page and any follow-up.

    This guide focuses on practical points for beginners in the UK. It is general information, not legal advice. Rules can differ by location, platform and type of promotion, so check the latest official guidance for your situation. (more…)

  • Why Traffic Comes After Your Product and System

    Why Traffic Comes After Your Product and System

    It’s easy to think more visitors will solve a slow landing page. But traffic can only give your offer and marketing system a chance to work. Before you bring people in, make sure you know what you’re offering and what you want visitors to do next.

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  • Managing Multiple Affiliate Campaigns Without Losing Money, Trust or Control

    Managing Multiple Affiliate Campaigns Without Losing Money, Trust or Control

    Managing Multiple Affiliate Campaigns: Stay in Control

    Three affiliate promotions are running. One email still contains last week’s offer. A scheduled post is about to mention a price that has changed. Somewhere, an advert is spending money—but you cannot remember which page it sends people to.

    You open another tab to check, then another. By the end of the morning, you have worked hard without feeling any more in control.

    Managing multiple affiliate campaigns can become expensive in ways that do not show up immediately: wasted clicks, conflicting messages, missed checks and recommendations that no longer match the product.

    The answer starts with making your existing work visible. You need to know what is live, who it is for, what it costs and what needs attention next.

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  • Is Blogging Still Worth It for Affiliate Marketers? A Practical 2026 Guide

    Is Blogging Still Worth It for Affiliate Marketers? A Practical 2026 Guide

    Yes, blogging can still be worth your time, but not because publishing a post automatically brings traffic.

    A blog is useful when it helps a specific audience solve problems, understand your recommendations and take a sensible next step. It can become a home for your best explanations, a source of material for social and email, and a long term business asset you can update.

    The old blogging advice got several fundamentals right: write original material, be yourself, proofread, keep the site readable and share useful posts. But some of its confident claims about quick traffic, viral sharing, comments improving SEO and search engines rewarding “fresh” content need a modern rethink. (more…)

  • Are Email Ad Swaps Still Worth It? Benefits, Risks and a Practical Checklist

    Are Email Ad Swaps Still Worth It? Benefits, Risks and a Practical Checklist

    What to Check Before You Agree

    An email ad swap sounds straightforward: two marketers recommend each other’s offer to their own email subscribers. It can introduce a useful resource to a new audience, but it can also waste a send, disappoint readers or damage trust if the audiences, permissions or offers do not line up.

    The important question is not simply, “How big is the other person’s list?” Ask instead: Would their subscribers reasonably expect this recommendation, is the offer genuinely relevant, and can we tell whether the promotion helped?

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  • Affiliate Copywriting for Beginners: Help People Decide Without the Hard Sell

    Affiliate Copywriting for Beginners: Help People Decide Without the Hard Sell

    Write clearer recommendations, answer the questions that matter, and give readers a useful next step.

    You sit down to write about a product you want to recommend. You know what it does. You can see why someone might find it useful. But putting that into words feels harder than expected.

    Should you sound more professional? Make the headline stronger? Explain every feature? Add another reminder to buy?

    It’s easy to end up with something that sounds like an advert rather than you.

    If you’re new to affiliate marketing, or trying again after disappointing results, you don’t need to become a different person to write better copy. Start by helping one reader understand their options.

    Good affiliate copywriting gives people enough clarity to decide whether your recommendation is right for them. Here’s how to approach it.

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  • Affiliate Marketing for Beginners: A Clearer Way to Get Started

    Affiliate Marketing for Beginners: A Clearer Way to Get Started

    Affiliate marketing for beginners: what does it actually mean?

    Trying to understand affiliate marketing can leave you with more questions than answers. One person says you need a blog. Someone else says you need paid adverts. Then along comes another tool promising to do everything for you.

    If you are new to this, or giving it another go after a disappointing start, it can feel as though everyone else knows something you do not.

    Let’s slow it down. You need a useful recommendation, a clear way to help people, and a way for the right people to find you. Understanding how those pieces fit together gives you somewhere sensible to start.

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  • Getting Clicks but No Sales? A Beginner’s Guide to Affiliate Marketing Traffic

    Getting Clicks but No Sales? A Beginner’s Guide to Affiliate Marketing Traffic

    How to attract the right visitors, give them a useful next step, and work out what needs improving.

    You’ve chosen something to recommend. You’ve put time into your website. Perhaps you’ve shared a few posts, recorded a video, or paid for some visitors.

    Then you check the results. Nothing. Or a handful of clicks, but no sales.

    That can feel personal, especially if you’ve tried before and hoped this time would be different. But a quiet page or an unsuccessful campaign doesn’t tell the whole story. Before you change everything, you need to understand where people are getting stuck.

    Let’s make traffic less confusing, so your next decision comes from what’s happening rather than another promise of an easy fix.

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  • Done-for-You Funnels: A Helpful Shortcut or Another Expensive False Start?

    Done-for-You Funnels: A Helpful Shortcut or Another Expensive False Start?

    Understand what’s included, what it costs and what you still need to do.

    You sit down to work on your online business, hoping to make some progress.

    Two hours later, you are still trying to connect a form, fix a page layout or understand why an email never arrived.

    You haven’t helped a reader. You haven’t explained your offer. You haven’t reached anybody new.

    You have worked hard—and somehow the business still feels further away than it should.

    That is why a “done-for-you” system can sound so appealing. Someone has already built the pages, written the emails and connected the pieces. Finally, you might be able to get moving.

    It can be a useful shortcut. But before you pay for one, you need to understand what it saves you—and what you will still need to do.

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