MarkGossage

Tag: lead generation

  • More Traffic Won’t Fix a Weak Landing Page: Why Better Conversion Should Come First

    More Traffic Won’t Fix a Weak Landing Page: Why Better Conversion Should Come First

    More Traffic or a Better Landing Page? Fix This First

    There is an expensive mistake people make in online business without even realising they are making it.

    They assume the answer to poor results is more traffic.

    More visitors.

    More clicks.

    More ads.

    More posts.

    More money spent trying to get people onto the website.

    But if the page those people land on is confusing, weak, cluttered or badly matched to what they expected to see, more traffic can simply mean more people leaving faster.

    That is the part that hurts.

    You can work harder, spend more and still end up with very little to show for it.

    The problem may not be your traffic at all.

    It may be the page receiving it.

    (more…)

  • How to Review Your Online Business Funnel One Step at a Time

    How to Review Your Online Business Funnel One Step at a Time

    When an online business isn’t getting the response you hoped for, it’s tempting to change everything or look for more traffic.

    But the problem might be further along the journey. People may be visiting your page without signing up, joining your email list without clicking, or clicking through without finding an offer that suits them.

    A simple way to investigate is to look at each step separately. (more…)

  • Free or Paid Traffic? How to Get Visitors Without Wasting Your Time or Money

    Free or Paid Traffic? How to Get Visitors Without Wasting Your Time or Money

    You need people to find your business.

    But getting those people to your website can feel like choosing between two uncomfortable options.

    Spend your evenings creating content and wonder whether anyone will ever see it.

    Or pay for advertising and watch your budget disappear while you wait for something useful to happen.

    If you have tried before, you may already know both feelings: the silence after publishing and the worry of paying for clicks that lead nowhere.

    How do you attract visitors without exhausting yourself or spending money you cannot afford to lose?

    (more…)

  • Website or Funnel? How to Help Visitors Take the Next Step

    Website or Funnel? How to Help Visitors Take the Next Step

    You finally get your website looking respectable.

    The colours match. The images fit. The pages are written. After all those frustrating evenings, you have something you feel comfortable showing people.

    Then you wait.

    A few visitors arrive. Perhaps someone likes a post. But the enquiries, subscribers or sales you hoped for don’t follow.

    And a familiar worry returns:

    “Have I spent all this time building something that nobody is going to use?”

    (more…)

  • Online Business Basics: How Traffic, Leads and Sales Fit Together

    Online Business Basics: How Traffic, Leads and Sales Fit Together

    If you’re trying to start an online business, it can feel as though everyone is handing you another job.

    Build a website. Start making videos. Learn advertising. Set up email software. Post every day.

    Before long, you’re spending more time deciding what to do than actually doing it.

    (more…)