When an online business isn’t getting the response you hoped for, it’s tempting to change everything or look for more traffic.
But the problem might be further along the journey. People may be visiting your page without signing up, joining your email list without clicking, or clicking through without finding an offer that suits them.
A simple way to investigate is to look at each step separately. (more…)
You need people to find your business.
But getting those people to your website can feel like choosing between two uncomfortable options.
Spend your evenings creating content and wonder whether anyone will ever see it.
Or pay for advertising and watch your budget disappear while you wait for something useful to happen.
If you have tried before, you may already know both feelings: the silence after publishing and the worry of paying for clicks that lead nowhere.
How do you attract visitors without exhausting yourself or spending money you cannot afford to lose?
You finally get your website looking respectable.
The colours match. The images fit. The pages are written. After all those frustrating evenings, you have something you feel comfortable showing people.
Then you wait.
A few visitors arrive. Perhaps someone likes a post. But the enquiries, subscribers or sales you hoped for don’t follow.
And a familiar worry returns:
“Have I spent all this time building something that nobody is going to use?”
If you’re trying to start an online business, it can feel as though everyone is handing you another job.
Build a website. Start making videos. Learn advertising. Set up email software. Post every day.
Before long, you’re spending more time deciding what to do than actually doing it.