AI output may be inaccurate
Artificial intelligence can produce inaccurate, incomplete, outdated, biased, unsuitable or fabricated information. AI-generated material should not be treated as automatically correct or as professional advice.
Human review is required
Before publishing or using AI-assisted material, check names, prices, dates, URLs, product details, claims, statistics, testimonials, guarantees, comparisons, permissions, pronunciation, captions, translations and visual accuracy.
Synthetic images, voices and people
AI-generated people, presenters, voices and scenes may be fictional or synthetic. Do not present a synthetic person as a genuine customer, qualified professional, public figure or endorser. Obtain permission before using the identity, image, voice, property, logo or testimonial of a real person or organisation.
Copyright and intellectual property
AI-assisted output may unintentionally resemble protected material. The person using the output is responsible for checking copyright, trademark, privacy, publicity and licensing requirements.
Professional and regulated subjects
AI is not a substitute for qualified legal, financial, medical, tax, insurance or other professional advice. Regulated or high-risk material should be reviewed by an appropriately qualified person.
Advertising responsibility
The use of AI does not remove responsibility for accuracy, evidence, fairness or lawful marketing. The person or business publishing the final content remains responsible for it.
Third-party AI platforms
AI platforms are controlled by their providers. Features, privacy practices, availability, pricing and terms can change. Do not upload confidential, personal or commercially sensitive information without considering the provider’s terms and privacy practices.